RGB : 12-8-13

Black is a color that is often used to portray something evil, depressing, scary and even death. The black color is often negatively charged, as in “blackmail”, “blacklist” and “black hole” etc. Black is also a very powerful color that symbolizes class, elegance and wealth. Stylish clothing is often designed in black, everything from suits, to sexy black dresses, to formal black tie outfits. Black combined with other colors can have a very strong impact.

The color black is a color that fits in almost any design. It adds contrast and makes the other colors stand out more. Black is the color of the hidden, the mysterious and the unknown. It creates a sense of mystery and keeps things to itself, hidden from the rest of the world. The color black relates to protection against emotional stress. It creates a barrier between itself and the outside world. It provides comfort while it protects its feelings and hides its vulnerability, insecurity and lack of confidence.


RGB  : 243-243-243

White is the color of new beginnings – wiping the slate clean. The color white is a blank canvas, just waiting to be written on. Although white does not stimulate the senses significantly, it paves the way for the creation of something that the mind can imagine. White contains a balance of all colors in the spectrum that represents both the positive and negative aspects of all colors.

The color white is reflective and stimulates openness, growth and creativity. We cannot hide behind it as it amplifies everything in its path. The color white is purity in the ultimate sense. Therefore, it is the reason why doctors wear white coats. White is a color that protects and encourages. It offers a sense of peace and tranquility, comfort and hope, and helps to relieve emotional disturbances. It gives a sense of order and efficiency, and it is a great help if we need to clean up our life. The color white offers an inner cleansing and purification of our thoughts, feelings and ultimately, our spirit. It is refreshing and strengthens our entire energy system. Although there are very few negative aspects of the color white, too much white (especially in Western culture) seems cold, isolated and empty. White can give a sense of sterility, distance and lack of interest.







RGB : 163-104-70

Brown is friendly and welcoming. It is loyal, trustworthy and reliable, in a practical and realistic way. This color is referred to as honest, genuine and sincere. It refers to the hard-working, diligent and reliable, with both feet planted firmly on the ground. Brown is sensual, sensitive and warm, and gives one a sense of calmness and comfort. It is a practical and sensible color, indicating common sense. The color brown is associated with healthy, natural and organic products, and everything related to the outdoors.

Brown is a scarce color that is not associated with abundance or waste in any form. It is materialistic, and appreciates quality above all else, but in limited quantities. Some brown colors may show a degree of sophistication, depending on what other colors they are connected to. For example, the color brown, with a soft white or ivory, looks elegant and classic, but still more casual than black combined with the same colors. The brown color suppresses feelings, and creates a haven from the outside world, where issues can be considered and resolved. It is a color that in no way calls for perfection, but rather promotes order and organization.


RGB : 78-57-217

Blue is a cool and calming color that shows creativity and intelligence. This color is popular among large companies, hospitals and airlines. It is a color that symbolizes loyalty, strength, wisdom and trust. It is also known to have a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent these images. Blue is a color that generally looks good in almost any shade and it is a very popular color, especially among men.

Blue is sincere, reserved and quiet, and do not like to make a big deal out of things or attract too much attention. Blue hates confrontation and likes to do things its own way. From a color psychology perspective, the blue color is reliable and responsible and radiates security and trust. You can be sure that the color blue can take control and do the right thing in difficult situations. The blue color needs order and planning in its life, including the way it lives and works.



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